
Mantra's headquarters are in Santa Monica, just down the street from MTV, and the décor is bachelor hip: flat-screen TVs, mod lighting, bowls of candy. Francis doesn't show up every day. That, he says, is because a big part of his job is simply to be seen, and not in the office. He doesn't often visit the "Girls Gone Wild" call center in Inglewood, either. I tag along on a day that employees there get the rare treat of a visit from the boss. Avoiding eye contact, wearing a T-shirt and sneakers, Francis looks more like a kid visiting his father's office than the chief executive of his own company. But when he pushes through the double doors, his employees gasp.
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