:industry hosiery
hosiery industry
The brief’s popularity remained strong in the following days. Over the next week, more than 12,000 of the new underwear style were sold. In its first three months of sales, Marshall Field’s rang up more than 30,000 pairs of the red-hot item. With this runaway success, the brief garnered widespread attention in the underwear industry. In August 1935, Cooper’s Underwear Company received a patent on the construction principles of the Y-front brief from the U.S. Patent Office.
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